If you are thinking of opening a restaurant, this book is for you. If you have an

idea for your concept and are hiring others to execute it, you will learn how to

develop a plan to help others bring YOUR ideas to life.


As a brand strategist and designer who has created over 100 restaurant brands, I

can’t emphasize enough the importance of clarifying your vision for the entire

team before you begin. Many new businesses find it frustrating working with

graphic designers, interior designers and architects because they are unable to

communicate their ideas. Even worse everyone ends up doing their own thing

with the end result being an inconsistent mess.


This workbook is divided into 10 sections along with worksheets to help clarify

your concept and brand ideas. The end result is a simplified written and visual

“Brand Plan” outlining your vision for the entire team.




  1. Discover Your Why - What is your vision, purpose and reason for this business?
  2. Concept Overview & Brand Strategy - What is the big picture for your concept?
  3. Naming Your Company - Have you created a name that is memorable that you can own?
  4. The Product - What will you be known for? What are your top items and best sellers?
  5. Target Audience - Who are your customers, what do they want and need from you?
  6. The Team & Operations - Break down Roles and Goals. What positions need to be filled?
  7. The Space, Mood & Vibe - What is the look, feel and experience of your environment?
  8. Brand Inspiration & Vision Boards - Is your brand clear and concise? Can you easily explain and share it with others?
  9. The Brand Experience - What makes you unique and sets you apart from your competition?
  10. Marketing & Sales Strategies - How will you sell your concept most effectively?



Gina is also available to present the "Restaurant Brand Start-Up Plan"

to your group in person.

Find out more here!

Free on-line digital edition with purchase of this book for additional team members.

INSPIRO BRANDS, INC  Contact: 949.433.0728 |


© 2020 Inspiro Brands. All rights reserved.

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