Gina Mims is a brand strategist, graphic designer, and owner of Inspiro Brands. She specializes in the restaurant and lifestyle industries and has developed brand identities for over one hundred dining destinations.

She is the author of the Restaurant Brand Start-Up Plan which features the Brand Strategy tools used with her clients. It is a step-by-step guide for those who want assistance to build a new concept or update their brand.

As V.P. of branding and co-founder of the OC Restaurant Association, California native, Gina oversees design and marketing for events including Orange County Restaurant Week, The Golden Foodie Awards and the Pacific Wine & Food Classic.

With a desire to share her passion, Gina has instructed students on graphic design at Chapman University, and is a former board member of Share Our Strength, Taste of the Nation Laguna Beach, Les Dames d’Escoffier, LA/OC and AIGA Orange County, the professional association for design.

Inspiro Brands has relocated from Orange County to the foothills of the Sierra near Yosemite National Park. The majority of clients remain in California but also extend throughout the U.S. In her free-time Gina enjoys painting, yoga, travel, cooking and dining out.